Neymar’s PSG partner with 22bet

For a period running from 2020 until 2022, bookmaker 22bet has become an official partner of Neymar, Messi and Mbappe’s Paris Saint-Germain. Marc Armstrong, the company’s Director of Partnerships believes that this strategic alliance is very profitable for both partners and that together they are achieving a growth in the number of club members in the African territory.

For 22bet, the alliance with a club of enormous fame and power such as PSG is ideal, as it allows them to position themselves as a betting brand on the African continent. It is worth noting that 22bet Kenya and 22bet South Africa have already started to be very successful and that the same will be true for other countries as the strength of PSG makes it an excellent platform to further develop the brand.

22bet platform as PSG’s official partner in Africa

This partnership agreement has been signed by both parties for a duration of two seasons and will not only allow the platform to benefit from the growing popularity of one of the most important and powerful clubs in the world, but will also bring exclusive benefits for users. In addition, marketing contracts have been put in place in order to exploit this partnership to the full.

PSG is a team of the new generation, and creativity and passion are its hallmarks. It is not for nothing that the likes of Neymar and Messi play there. In addition, many fans are keeping an eye on what is happening with this powerful squad and punters are no exception to this. The performance of Neymar and co. is always in the eye of the world. 

Another benefit that 22bet has gained from this deal comes from technology. Through this contract, the betting platform has begun to operate with the use of the Parc des Pinces technology, the Digital Overlay, which uses an innovative system that geolocates the advertisements that are seen on the LED screens and adapts them to the audience in the country. In this way, as bet.farantube.com explains in its site, if someone is watching the match in Kenya, for example, the advertising they will see will be that of 22bet Kenya.  

Commenting on the partnership, the head of 22Bet Africa says “We are delighted to announce our partnership with one of the world’s most premium and sought-after sports brands, which combines success on the pitch with innovation off the pitch. The club’s fast-growing presence around the world will help us to further promote our brand in the African region. 

Like Paris Saint-Germain, which works hard as a club to innovate and deliver the best experiences to its fans, we are delivering the best gaming experience to our users. Both our organisations strive for excellence and leadership in their field. So this partnership is a perfect match.

This partnership is expected to bring benefits for both parties and also for the development of football and the love for this beautiful game in all African countries, so that football can reach more and more people around the world.

Sources: bleacherreport.com / reuters.com